Email Marketing is one of the best ways to connect with your audience and to drive sales and traffic to your business. It’s my belief that every single blog and business should focus on building their email lists and creating amazing newsletters and emails that convert and I’m not alone check out ” 5 Reasons Why Every Business Needs A Newsletter”
There are tons of different email delivery systems out there. If you are on a limited budget or don’t need extremely advanced functions for your newsletters I HIGHLY recommend Mad Mimi for your email delivery. You get your first 100 subscribers free but here’s the great thing each subscriber only counts as ONE subscriber. What does that mean? Let’s say you write about several topics like I do. I write about blogging and organization (just to name two topics). Every one that wants to learn about organizing doesn’t necessarily want to learn about blogging and vice versa. To make sure every one is getting the content they want and not the subjects they don’t I create opt-in freebies that relate to the subject. For example if you sign up for my 5 days to Tech Savvy Blogging Course you will be sent to a list for bloggers. You will then be sent a freebie and then for 5 days you will get and email from the course. People interested in Organization will get our 25 Day Planner and get sent to a list only for “home” type projects. Make sense? Now here’s the ringer if I have a reader signed up on both the Organization List and the Blogging list Mad Mimi counts these subscribers as one person In Mailchimp they are counted as 2 therefore you pay double.
In Mad Mimi you can create segmented lists by adding a new Audience List. Go to Audience and click Add A List and then name it.
Next you will go create a form and select the audience you want connected to that form.
- Select Webform on the top right
- Click Add A Webform
- Select your audience list.
Now that I’ve created a new audience and a new form to capture this specific audience, I need to create a “drip” campaign so that as soon as the sign up they start getting emails from me. I want them to drip out over a period of time. I also want them to be delivered in a sequence and not all at the same time to each subscriber. The difference between a drip campaign and regular newsletter campaign is that a newsletter is sent out at a specific date and time to your audience. A drip campaign is released based on a trigger, like when a subscriber signs up for your course, freebie or newsletter. It’s a way to automatically have content delivered in a nice scheduled sequence. It’s really awesome. It’s also a great marketing technique. I use this with my blogging course it’s a five day lead up to promoting my ebook coming out February 14th.
Watch these videos below to learn how to set up a drip otherwise known as Autoresponder Campaigns in Mad Mimi